1. Hook the viewer first 3 seconds

Nowadays, viewers decide in the first 3-5 seconds if they’re going to stick around and watch more of your video.

Don’t spend the first few seconds going over information you can say later in the video or cut out completely

Here are a few tips for an engaging intro:

  • Get straight to the point about what the video is about and why the viewer should watch
  • Make the audience relate or agree with you. Asking a question usually works.
  • Catch the viewers eye
    • Change up the setting/be in a nice setting
    • Video effects/good editing
    • Strong gesture
    • Using your natural good looks 😉
  • Exaggerate and act a little



2. Talk to the Camera

A lot of us use the selfie cameras on our phones because we can easily monitor ourselves.

One of the downsides of this is that it’s easy for us to stare at ourselves instead of the camera.

I don’t know if there’s anything more disengaging than the speaker not looking at their audience when speaking.

And it’s one of the simplest things to fix.

When you’re constantly looking at yourself, you start to be conscious about how you look and you start making weird faces.

Now you’re worrying more about how you look and less about what you’re saying and how you’re saying it.

This will definitely take some practice, but here’s a pro tip:

Treat the camera as a person you’re talking to face-to-face.



3. Use Calls to Action

If you’re on live on Facebook, Instagram, or YouTube:

  • Acknowledge people who tune in
  • Respond to viewer’s comments and questions (the best you can)
  • Ask your audience simple questions such as:
    • “What city are you watching this live stream from? Answer in the comments”
    • “Do you have any questions about what I just went over?”
    • “Should I [fill in the blank]? Yes or No?”
    • This is a good way to get comments

Live or not, here are a few more things you can do:

  • Leave links in the description that lend support to what you’re talking about in the video
  • If you’re giving a tip or tutorial, ask them to test it out
  • Ask a question and tell them to leave their answer in the comments